Which of the following is an example of a brand halo conversion?

• A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

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