Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.

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