Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The appropriate bid can often be a static target that is challenging to reach.
• If you do not bid efficiently, you could miss valuable conversions.
• The customer journey has become more complex and therefore bids should be based on general user behavior.

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