Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

  • Because not bidding efficiently can make you miss valuable conversions
  • Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
  • Because the customer journey has become more complex and bids should therefore be based on general user behavior.
  • Because the right bid can often be a hard-to-reach static target

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