Why is it important for marketers to optimize their mobile experience?

• You want to help consumers find what they want to find, and do what they want to do, quickly and easily.
• Trick question. Mobile optimization was popular in 2015, but due to changes in the Google algorithm, it’s no longer necessary.
• It’s cheaper to buy website themes with responsive design templates included, so you might as well optimize for mobile.
• Device type directly implies location or intent; optimizing and capturing leads on mobile can help you create a better segmentation and lead nurturing strategy.

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