With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

  • With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
  • With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
  • With Google AI, marketers no longer need to invest in high-quality image assets.

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