Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?

  • Brand Lift can’t be measured for audio ads.
  • Display & Video 360 can’t support Brand Lift measurement.
  • It takes several days for the report to show up in Display & Video 360.
  • Brand Lift can’t be measured for Programmatic Guaranteed deals.

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