- Make your best guess based on the reason you’re starting your company.
- Wait until you have at least 100 customers, and then interview 10 or 12 of them.
- Put a plan in place to interview your first few customers soon after they buy from you.
- Ask customers of your competitors why they bought the products they did.
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Don’t waste your time searching for answers one by one, that you will not be able to find, or are probably incorrect.
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