You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.

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