You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
- Additional events are collected from your website without you needing to change your website’s code
- Events from your mobile app can be combined with your existing website data
- Events can be associated with signed-in users to enable cross-device reporting
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