You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots with audio brand mentions.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

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