How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

  • It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
  • It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
  • It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
  • It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

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