Videos have been reigning for the past couple of years, and their popularity has been on the rise, especially during the pandemic.
Interestingly, the average United States consumer is now paying for almost four different video streaming subscriptions. About 23% of the consumers in the US have added a new paid video streaming service ever since the pandemic began.
With these figures, it’s quite understandable that video content is growing too rapidly. Today, video marketing isn’t just a choice anymore but a necessity. Entrepreneurs and marketers understand the importance of solid video marketing strategies to promote business.
If you are lagging or have not yet started creating video content to promote your products and services, you are missing out on a massive opportunity. This article will help you understand why you need to get started.
Advantage of Creating Video Content
When you watch a video, it makes a lasting impact, rather than reading text-only content. Videos make it easier to connect with individuals on an emotional level. A video of less than a few seconds can address consumers’ concerns. This pays off in credibility and reach.
Since videos have a high sharing potential, it provides businesses with a flexible medium. Half a billion people worldwide watch YouTube videos (about 85% of the US audience watch videos online), and it would be highly beneficial to make the best use of this tool.
Videos have become a crucial part of our lives, and your target audience is expecting you to utilise them. According to research, 68% of people prefer learning about new items and services by watching videos.
How to Get Started in Creating Video Content?
Video is now a crucial part of content strategy in marketing. So, it’s best to start creating them because it will only help promote your offerings in a better way.
Whether you are a beginner or not, you can go about it by first finding the best video-making application online. It will help you find the best template, depending on what you want to offer your audience. Find the top-rated video cutter to trim your video. Your video should be short and crisp enough to hold the viewer’s attention. Add the relevant text and music to it. Once everything is complete, download the video in high-quality, and there you go!
Reasons You Should Create Video Content to Promote Your Business
Following are a few reasons you should embrace video in your marketing strategy.
1. Rank Higher
Before YouTube, Google is the first and largest search engine. Creating a video and adding it to your site can increase the search ranking on Google. A video can increase the chances of first-page rank in Google SERP. This makes it worth the effort.
Once you start creating videos and uploading them, you will get the hang of how powerful a weapon it is. Videos also give your website a chance to improve itself.
The time duration spent by a visitor on your website is a significant factor for Google. Exciting video content can keep the viewers from leaving the page immediately. Videos can also help them keep digging deeper into the website, which helps in lowering the bounce rate.
2. Boosts Conversions
An engaging video can make you some serious money. Uploading a video on the landing page can help increase conversions by 80%!
What’s fascinating about creating good video content is that it can also lead to sales. According to the studies, about 74% of viewers watching the explainer video about the products and services have purchased the item. You can also make such videos very simply by using an easy-to-use video maker and video cutter.
Since visual information goes straight into our brains, it can boost engagement.
You might be even happy to learn that more than 80% of the companies agree that video provides a great ROI (paying off big time!). Online video editing tools are improving and becoming more budget-friendly. Video cutters and video-making apps can be downloaded to generate pretty decent videos.
3. Google Loves Videos
Google is a big fan of videos. Yes! As stated above, video enables you to increase the time spent on your website. Longer watching time builds trust, and search engines find such content relevant. Did you know that when a video is embedded into your site, you are 50 times more likely to pop up on the first page of SERP?
Google owns YouTube, and they love to rank their site in the first place for various keywords. Ensure optimising your videos for SEO on YouTube. Add titles and descriptions and show your viewers a way to take the next step, and that is by adding relevant links to your products and services.
4. Easy to Explain
When launching a new product, create a video about it because it works. About 98% of the customers revealed they watched an explainer video to get more details about the products. This makes it important to upload explainer videos on the website.
Video content makes it easy to explain a difficult concept. With the help of video editing tools, you can also get started on making one of these.
5. Using Videos in Various Ways
Videos are easy because they fit well with your business’s marketing goals. And YouTube is the first place to start making them.
Marketers make the most of social media platforms, like Instagram, Facebook, Snapchat, and YouTube, since they allow posting stories. They are super quick, great, and inexpensive. Stories also help speak directly with the audience.
Live videos have also grown in the last couple of years. Platforms like YouTube, Twitch, Facebook, and Instagram offer ways in which businesses can stream their content live.
Another great way to make the best use of videos is to interact with the customer through Webinars.
Experts say that customers look for authentic videos rather than something artificial.
If video content hasn’t been a crucial part of your campaign, you must welcome its benefits. This approach’s leads, conversions, and ROI can help achieve fantastic results.