When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?
- Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
- Devote more time to posting blogs on Facebook.
- Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
- Connect with your sales team to coach them on their disconnect in closing the leads.
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