When you’re creating a simple pixel in Amazon DSP, which of the following is true?

  • You will need to create both remarketing and lookalike audiences separately in the audiences tab of Amazon DSP.
  • To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP.
  • You can create a remarketing audience at the same time as you create the pixel through the pixels tab of Amazon DSP.

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