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1. Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
- They can spur meaningful actions you can measure.
- They can entice users to provide their information.
- They can forecast reductions in pricing for keywords.
- They can reduce unwanted clicks from competitors.
3. Which of the following factors wouldn’t change an account’s optimization score?
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
4. How does Google Ads generate responsive search ads?
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
5. How many ads should be implemented per ad group?
- One or two
- Only one
- Three to five
- Two to three
6. Which are the three required parts of a text ad?
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and path fields
- Headline, description, and URL
7. Arrange the items below in order of hierarchy, beginning with the top level.
- Account
- Campaign
- Ad group
- Ad
8. What is the key value proposition of Google Search campaigns?
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
9. Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
- All of these are automatically generated
- Description line
- Destination URL
- Headline
10. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
11. Match the marketing goal to the correct ad extension.
- You’re focused on driving phone calls to your business
- You operate many retail stores and want potential customers to see the distance from their location to your stores
- You’re interested in directing people to specific pages on your website
- You want to describe the features of a specific product your business offers before customers click on the ad
- Sitelink extension (3)
- Structured snippets (4)
- Call extension (1)
- Location extension (2)
12. Which ad extensions can serve automatically?
- Message, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, callout, and structured snippets
- Sitelink, location, and call extensions
13. Why do search ad extensions matter?
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
- True
- False
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
- Headline length
- Keywords
- Networks
- All of the above
17. Which attributes describe a good landing page experience?
- Easy to navigate
- High amount of user traffic
- Relevant and original content
- Transparency about your business
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
19. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
- has a larger font size
- includes at least two different colors
- has a relevant headline
- includes a current promotion
- is listed after search results
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Better ad quality
- Attractive video assets
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Exact
- Broad
- Broad-match modifier
- Phrase
23. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
- True
- False
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
25. What two main ad formats can be used in a Google Display ads campaign?
- Search Ads
- Uploaded Ads
- Social Ads
- Responsive Display Ads
26. Which of the following are the benefits of using Responsive Display Ads?
- Simplicity
- Automation
- Control
- Reach
27. Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- True
- False
- These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
- These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
- These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
- These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
- Shopping 2)
- Search (3)
- Video (4)
- Universal App (1)
29. How can Google Ads help you advance your business goals?
- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
30. What are the three main automation components of Smart Display campaigns?
- Automated bidding
- Automated conversions
- Automated creatives
- Automated targeting
31. Which of the following is not a component of Google Display ads’ value proposition?
- Intent
- Machine learning
- Performance
- Search
32. Match each auto-bidding strategy to the right campaign goal.
- Target Impression Share
- Target CPA
- Maximize clicks
- Target ROAS
- Traffic (3)
- Conversions (2)
- Visibility (1)
- Revenue (4)
33. Which of the following is a core benefit of Google Ads automated bidding?
- Auction-time bidding
- Daily budget pacing
- Impression share-based bidding
- User ID-based bidding
34. What are the three marketing objectives that can be met via targeting on Google Display ads?
- Build awareness
- Drive action
- Generate buzz
- Influence consideration
35. What two types of remarketing can be used on Google Display ads?
- Custom remarketing
- Dynamic remarketing
- Email remarketing
- Standard remarketing
36. Which targeting option is best for influencing consideration?
- Custom Affinity
- Custom Intent
- Demographics
- Remarketing
37. Which targeting option is best for achieving brand awareness?
- Affinity
- Custom Intent
- In-Market
- Remarketing
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- Image ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you choose.
- Employment targeting allows you to serve ads only to people who work in a specific field.
- Uploaded image ads
- Responsive display ads
- Efficiency (2)
- Control (1)
- Automated rule creation
- Automated bidding
- Automated video production
- Automated YouTube video creation
- Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
- Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
- Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
- Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
- All channels they wish to target
- A maximum conversion number
- Keyword bids and modifiers
- The images they wish to use
- It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
- It allows her to show ads to people who previously visited her website as they browse websites and use apps.
- It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
- It reaches specific audiences based on declared data.
- Display
- Video
- Local
- Discovery
47. How does Google Display ads grow marketing results for advertisers?
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It harnesses a multitude of signals to place ads against the most relevant content.
- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time (4)
- Alleviates the strain on marketing resources by automating more manual tasks (3)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (1)
49. Why should an advertiser consider using responsive display ads?
- They offer unlimited placement across the web for a lower overall cost than other ad formats.
- They help advertisers and publishers deliver a faster experience to their audiences using AMP.
- They offer advertisers far greater control over where their finished ads display on websites.
- They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
- Conversion-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
- He wants to get his newest product in front of as many people as possible.
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Image ads
- Image ads and dynamic ads
- Shopping ads and remarketing ads
- Video ads and call-only ads
- AMPHTML ads and image ads
- Similar Audiences
- Remarketing
- In-Market audiences
- Affinity Audiences
- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
- Demographic targeting
- Custom Affinity audiences
- In-Market audiences
- Affinity audiences
- Sets manual bids for specific times of the day
- Saves time and marketing resources
- Minimum and maximum bid values are determined by the daily budget
- Sets the appropriate bid for each and every auction
- Integrates a large variety of signals to evaluate user intent
- Demographic Audiences
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
- Affinity audiences
- Dynamic remarketing
- Demographic targeting
- In-Market audiences
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
- Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
- Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
- Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
- Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views
- Affinity Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
- To reengage users who previously showed interest in his scooters.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reach a broad audience for his scooters.
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
- In-Market audiences, Affinity Audiences, Similar Audiences
- Custom Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom Intent audiences, Similar Audiences, Affinity Audiences
- In-Market audiences, Custom Intent audiences, Similar Audiences
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
- At least 30 conversions on Display or at least 50 conversions on Search.
- At least 100 conversions on Display or at least 50 conversions on Search.
- At least 50 conversions on Display or at least 30 conversions on Search.
- At least 50 conversions on Display or at least 100 conversions on Search.
- It allows her to collect statistical usage data from the websites where her ad appears.
- It makes it possible for her to engage with valuable audiences quickly and often.
- It can sometimes be used as a Shopping campaign.
- It can always be used as a Shopping campaign.
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- Provide clear forecasts that allow for smoother purchasing.
- Place ads for his business on all search engines.
- Helps users find and discover his products
- Increase overall installs and interactions with his app.
- Sell him business leads at a preset price.
- By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
- By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
- By allowing Bill to improve the customer experience by finding only those who are interested in his products.
- By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
- It allows him to reach over 90% of global internet users across more than three million apps and websites.
- It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
- It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
- It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
- His ads can enable customers to purchase his products directly from within the ad.
- His ads can appear on Google Search results when customers are searching for specific search terms.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
- Custom Intent audiences
- Demographic targeting
- Similar Audiences
- Standard remarketing
- Similar Audiences
- Remarketing
- In-Market audiences
- Custom Affinity audiences
- Influence consideration
- Drive action
- Build awareness
- Increase leads
- Increase clicks
- Drive action
- Build awareness
- Influence consideration
- He wants to leverage Google’s automation technology to drive direct sales of his products.
- He wants to engage with users who intend to purchase his products and are actively researching them.
- He wants to get his Display Ads in front of as many people as possible.
- He wants to generate dynamic ads to reach specific audiences.
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
- Affinity Audiences
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
- It reaches specific audiences based on a combination of declared and inferred data.
- It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
- It reaches audiences who previously visited her website as they browse network websites and use network apps.
- It reaches audiences who are different from an original remarketing list or other uploaded compatible list.
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
- Postal code
- Age
- Gender
- Location
- Occupation
- Build awareness
- Influence consideration
- Drive action
- Increase sales
- Remarketing
- In-Market audiences
- Similar Audiences
- Affinity Audiences
- It harnesses best-in-class intent signals to place her ads against the most relevant content.
- Her ads enable customers to purchase her clothing items directly from within the ad.
- It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
- It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
- Search, Display, Video, Print, and App
- Search, Print, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Social, Video, App, Audio, and Shopping Ads
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
- Image ads and AMPHTML ads
- Image ads and AVHTTPS ads
- Video ads and AMPHTTP ads
- Video ads and AMPHTML ads
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended average daily budget
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
94. How can Performance Planner serve your business?
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
95. How do Responsive Display Ads use automation?
- Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
- Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
- Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
- Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
96. How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
- It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
- It enables them to create online purchasing options native to Display ad formats.
- It allows them to choose which specific YouTube videos they want their ads to be placed on.
98. How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
99. How does Google Display Ads drive results every day for thousands of advertisers?
- It combines search, shopping, and image ads to create the most relevant ads across the web.
- Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
- Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
- Its real-time view of context and behavior across the web powers unique understandings of intent.
100. How does Google Display Ads help advertisers meet their marketing objectives and drive results?
- By offering the ability to display Bumper ads.
- By helping advertisers deliver relevant advertising as people browse the web.
- By helping advertisers reach customers searching for specific search terms.
- By bundling together all the pillars of a campaign
101. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
- Negative keywords
- URLs
- Keywords
- Topics
- Offline conversions
- Dynamic remarketing
- Standard remarketing
- Remarketing
- Affinity Audiences
- 3,000,000
- 300
- 3,000
- 300,000
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
- Text ads
- Responsive Display ads
- Call-only ads
- In-stream video ads
- Uploaded ads (Image & AMPHTML)
- Custom Affinity audiences
- Standard remarketing
- Custom Intent audiences
- Dynamic remarketing
- A Google My Business account
- A list of relevant placements
- A pre-uploaded feed
- A gallery of product images
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad in front of the right people, in the right place, at the right time.
- Keyword examples
- Example placements
- Budget amount
- Creative assets
- Interest categories
- It will show exact products to potential customers that have previously seen them on his website.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will reach audiences based on their lifestyles, interests, and passions.
- Increase clicks
- Drive action
- Build awareness
- Influence consideration
- In-Market audiences
- Demographic targeting
- Custom Intent audiences
- Similar Audiences
- Demographic targeting
- Dynamic remarketing
- Custom Affinity Audiences
- Custom Intent audiences
- Similar Audiences
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- Demographic targeting
- Custom Intent audiences
- In-Market audiences
- Standard remarketing
- Affinity audiences
- It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
- It makes it possible for her customers to purchase art supplies directly from within her ads.
- It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
- Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Search
- Shopping
- Video
- Display
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
- She prefers minimal input and relies on automated solutions.
- She’s interested in in-depth reporting without managing the campaigns.
- She wants full control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- Search, Display, Video, App, and Access
- Search, Display, TV, Shopping, and App
- Social, Display, Video, Shopping, and App
- Search, Display, Video, Shopping, and App
- Advertise a business’s online and local inventory and boost website or store traffic.
- Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
- Increase exposure and reach audiences with specific interests across the web.
- Shopping campaign (1)
- Display campaign (3)
- App campaign (2)
- Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
- Sherry wants faster ads, that are lighter in load.
- Sandy wants to create safer ads and reduce the risk of malware.
- Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
- Tommy values performance over everything else.
- Responsive Display Ads (5)
- None (2)
- Image ads (1)
- AMPHTML ads (3)
- Responsive Display Ads (4)
- Automated rule generation
- Automated ad language translation
- Automated targeting
- Automated video production
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
- Reaches users based on their lifestyles, interests, and passions.
- Shows ads to users based on a combination of declared and inferred data.
- Connects him with audiences most interested in what he has to offer.
- Finds users that are similar to an original remarketing list.
- Affinity audiences
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
- Target ROAS (return on ad spend)
- Viewable CPM (cost-per-thousand impressions)
- Shopping
- Display
- Search
- Video
- Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
- Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
- Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
- Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (Target ROAS)
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Affinity Audiences
- In-Market audiences
- Custom Affinity audiences
- Demographic retargeting
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
- Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
- A Smart Display campaign
- A Dynamic remarketing campaign
- A Standard Display campaign
- A Standard remarketing campaign
- His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
- His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
- His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
- His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
- Target impression share
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- In-Market audiences
- Demographic targeting
- Custom Affinity audiences
- Similar Audiences
- Videos
- Ad dimensions
- Headlines
- Images
- Keywords
- Allows advertisers to bid only for clicks from a specific group.
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers.
- Is auction-specific to increase the chance for conversion.
- Allows advertisers to serve ads only at specific times.
- Demographic targeting
- Affinity audiences
- In-Market audiences
- Custom Affinity audiences
- Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
- Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
- Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
- Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
- Search
- Shopping
- Display
- Video
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
152. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
153. What are two benefits of automated bidding? (Choose two.)
- Higher CPAs
- Cross analysis
- Guaranteed results
- Time saving
- Competitive analysis
- Parents of infants
- Golf enthusiasts
- Men and women, ages 35 to 44
- People looking to buy a car
- TV comedy fans
155. What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Cost-effective: Get more conversions at a similar cost-per-acquisition.
- xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Insight: Provides more robust industry data than other ad formats.
- Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
156. What are two ways Google Ads can fuel your business goals? (Choose two.)
- Increase online, in-app, in-person, and over-the-phone sales.
- Enable premium membership subscriptions.
- Reach more users by placing ads on all search engines.
- Get more of the right people to visit your website.
- Cap the number of ads you pay for, based on your business.
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
158. What can automated bidding help an advertiser improve?
- Performance
- Calls-to-action
- Competition
- Languages
159. What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
160. What can the Performance Planner recommend?
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Predictions built from ad portfolio data, aggregated across benchmark businesses.
- Predictions built from your performance history.
- Predictions built from files exported from your CRM.
- Predictions built from performance data across your industry.
162. What does Performance Planner automatically do?
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
163. What is a key benefit of Smart Display campaigns?
- Highly segmented insights are provided for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- A Smart Display campaign can be created with minimal input from advertisers.
- Display Network recommendations are generated based on Smart Display campaign performance.
164. What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
166. What is one way that Performance Planner helps businesses increase sales?
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
167. What’s a characteristic of Responsive Display Ads?
- They let you create ads that serve in all ad slot sizes.
- They offer greater control over the way your ads look and feel.
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
168. What’s a key benefit of Responsive Display Ads?
- You can upload your own creative assets.
- You can upload your own ads using templates.
- You can set the ads to run in banner-eligible slots.
- You can choose images from their built-in libraries.
169. What’s a key benefit of Responsive Display Ads?
- They have a library of creative assets to match your product.
- They’re complex to build, giving you total control of how they display.
- They use a machine-learning model that gives you options for building them.
- They automatically create ads that serve all ad slot sizes.
170. What’s an advantage of Responsive Display Ads?
- They’re built for performance, reach, and scale.
- They enable advertisers to control all aspects of their branding.
- They’re limited to banner-eligible slots.
- They don’t require you to upload images, videos, headlines, logos, and descriptions.
171. What’s an advantage of the reach of Responsive Display Ads?
- They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
- They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
172. What’s an advantage of using Responsive Display Ads?
- They offer greater control over the way your ads look and feel.
- They’re limited to banner-eligible slots.
- They will automatically create ads from your images, videos, headlines, logos, and descriptions.
- They help publishers deliver a faster experience using AMP.
173. What’s one benefit of using responsive display ads?
- They can be uploaded.
- They can run on native inventory.
- They can meet exact branding requirements.
- They can respond to manual A/B testing.
174. What’s one reason to use a responsive display ad for your campaign?
- You want to upload your ads.
- You want to increase control of your ad format.
- You want to meet your company’s branding requirements.
- You want to increase ad performance.
175. What’s provided by Responsive Display Ads?
- Reach, scale, control
- Complete creative control and simplicity
- Reach, simplicity, automation
- Complete creative control and reach
176. When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
- Size, appearance, and format
- Format, appearance, and external links
- Format, image sizes, and external links
- Size, external links, and font
- When your ads must meet exact branding requirements.
- When you want ads that serve in all ad slot sizes.
- When your ad has exceeded budget and you must cut costs.
- When performance is your primary goal.
178. When should you use AMPHTML ads? (Choose two.)
- When your goal is to provide faster ad experiences.
- When your goal is to maximize the reach and scale of your campaign.
- When your goal is maximum creative control.
- When your goal is to provide safer ad experiences.
179. When should you use responsive display ads?
- When your ads will only be run in banner-eligible slots.
- When your primary goal is to control the look and feel of your ads
- When your primary goal is performance.
- When your primary goal is meeting branding requirements.
180. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
181. Which Display Ad format adjusts to available ad space?
- AMPHTML ads
- Image ads
- Responsive Display Ads
- Uploaded ads
- Image ads
- Responsive Display Ads
- AMPHTML ads
- Uploaded ads
183. Which Display Ad format runs in both native and non-native inventory?
- Uploaded ads
- Responsive Display Ads
- AMPHTML ads
- Image ads
- Image ads
- AMPHTML ads
- Responsive Display Ads
- Search ads
185. Which factors should an advertiser consider when deciding on a bidding strategy?
- Results, targeted locations, and purchase history
- Customer search history, competition, and conversions
- User journey complexities, performance, and auctions
- Ad schedule and budget
186. Which group would you be able to reach with a Google Display campaign using demographic targeting?
- Certified netware engineers
- College students
- 27-year-old men
- Residents of a certain city
187. Which statement accurately describes the reach of Affinity Audiences’ targeting?
- It reaches TV-like audiences, based on their lifestyles, interests, and passions.
- It reaches people who have the intent to purchase, updated in real time.
- It reaches past visitors as they browse network websites and use network apps.
- It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
189. Which statement is true about the value of Google Display Ads?
- It enables advertisers to reach customers searching for specific search terms.
- It uses best-in-class automation and bidding to reach millions of users at just the right moment.
- It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
- It offers advertisers the most control over the geographic locations where their ads will be seen.
190. Which two are available in Google Ads? (Choose two.)
- Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
- Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
- Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
- Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
- Language targeting, which lets you reach people with your selected language as their browser’s language setting.
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
- Location targeting allows your ads to be served only in the specific geographic locations you choose.
192. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Conversion-focused bidding
- Revenue-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
193. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
194. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
197. Why is using the performance targets feature after utilizing the Performance Planner recommended?
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
199. Why should your business use Performance Planner?
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
- Topics
- Placements
- Keywords
- Remarketing lists
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
- Your ads will be placed on all search engines.
- Machine models automatically determine your advertising budget.
- You can set your own budget and can change it at any time.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Place your business’s ads on every available search engine.
- Boost your conversions by connecting you to people in the moments that matter.
- Help you reach a wider audience and maximize exposure.
- Coach your company to fully move to an online-only presence.
- Cap the number of ads you pay for, based on your business.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads guarantees phone calls to your business.
- Google Ads offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
1. Responsive Display Ads
2. Uploaded image ads
- Efficiency (1)
- Control (2)
- It provides “recommended insights,” which are focused on topic targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
- Its summary report provides executive summaries of total cost and bidding.
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Manually selected targeting
- Optimized targeting
- No targeting
- Optimized targeting and manually selected targeting
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- Target return on ad spend (tROAS)
- Target impression share
- Google Maps will highlight her business along with the option for customers to see her product there.
- Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
- A video summary of her product line will be automatically created by the system and placed on YouTube.
- Her ads will appear above and below search results when people search for related keywords.
- Automated video production
- Automated bidding
- Automated YouTube video creation
- Automated rule creation
- Headlines
- Keywords
- Images
- Videos
- By finding areas of her total budget that could contribute to marketing.
- By determining which of Google’s ads are most appropriate for her brand.
- By teaching her employees the fundamentals of personal budgeting.
- By optimizing her available ad budget for maximum growth.
- The images they wish to use
- A maximum conversion number
- Keyword bids and modifiers
- All channels they wish to target
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
216. Which statement is true about Responsive Display Ads?
- The ads can meet exact branding requirements.
- The ads adjust to available screen space when delivered.
- They offer the advertiser more creative control than uploaded ads.
- The ads can be manually uploaded.
- Google Ads doesn’t charge for clicks that don’t convert.
- Google Ads offers separate auctions for low budgets.
- Google Ads guarantees phone calls to your business.
- Google Ads gives you total control over your budget.
- Responsive Display ads
- Text ads
- Call-only ads
- Uploaded ads (Image & AMPHTML)
- In-stream video ads
- Keyword examples
- Creative assets
- Example placements
- Budget amount
- Profit and privacy
- Credits and context
- Control and results
- Options and tracking
- Discovery
- Video
- Local
- Display
- Minimum and maximum bid values are determined by the daily budget
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
- Sets manual bids for specific times of the day
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
224. What is a key benefit of Display campaigns?
- Advertisers can provide minimal input to create a Display campaign.
- Display campaigns provide highly-segmented insights for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- Display campaign performance helps determine search recommendations.
- Maximize conversions
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
- Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
- Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
- Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
- His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
- His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
- His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
- His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.