You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

  • Be respectful of your prospect and back off.
  • Always come with a backup positioning statement and try again.
  • If the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call.
  • Yes, but this time, use two positioning statements in a row to better your odds at finding a situation that resonates.
HubSpot Solutions Partner Certification Exam Answers:
  • Questions: The assessment is made up of 50 questions
  • Time: 180 minutes to finish the assessment
  • Passing score: 34 questions correctly to pass.
  • Retake period: You must wait 12 hours between attempts.
  • Validity Period: 2 Years.
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