Google Ads Search Certification Answers 2024 [Updated]

Google Ads Search Certification Exam Answers: (NEW)

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text
Decreasing the bid for the ad
Improving the speed of his website
Cloning the ad multiple times

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?.

Google Ads will automatically create ad messaging based on the campaign type she chooses.
The campaign type chosen will determine where her ads appear and the format of those ads.
Certain campaign types will only serve ads during particular times of the day and week.
Different campaign types have different minimum and maximum budget requirements.

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Exact
Broad
Broad-match modiﬁer
Phrase

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Dynamic video insertion
More qualified leads
Faster loading landing pages
Better ad quality
Attractive video assets

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Display
Video
Local
Discovery

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (3)

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?

The campaign will reach more users by serving new, relevant queries.
Broad match automatically includes negative keywords.
The ad will only appear in searches for the exact keywords.
The owners will have manual control over each of their keywords.

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

People to whom the company has previously advertised via traditional media channels
People who have heard of the company but have never visited the company’s website
People who previously purchased from a competitor’s website
People who previously purchased a large quantity of the website’s products

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?

Keyword insertion
Networks
Image extensions
Ad scheduling

Why is optimizing your ad rotation when setting up your ads recommended?

Google will select the best ad for each auction.
Users will be able to see more of your ads.
You’ll be able to serve multiple ads per query.
Users will be able to review your ads more quickly.

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Tim searches for “best skateboards”.
Tim scans the search results.
Tim launches a Google Search ad.
Tim browses different skateboards on the website he navigated to.
Tim makes a purchase from the website he navigated to.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad
To give users more options over which landing page they want to navigate to
To match an appropriate landing page with the search term that triggered the ad
To allow the Google Ads system to anticipate what content is present on the landing page

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
The campaign’s budget needs to increase by 25%.
The campaign is performing better than 75% of the manager’s other Search campaigns.

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

Content and formatting
Similar ads by competitors
Goals and analytics
Site experience

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

Target return on ad spend (tROAS)
Target impression share
Target cost-per-acquisition (tCPA)
Maximize clicks

A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)

Travel on a paddleboat
Paddleboat rentals
Motorboat rentals
Boat adventure

What’s a best practice for using ad extensions?

Use extensions only at the ad group level.
Use ad extensions only if you are advertising services.
Use at least three extensions per campaign or ad group.
Use no more than two extensions per campaign or ad group.

What’s a good use case to leverage Customer Match?

To reach people based on advanced demographic criteria
To reach new customers who share the behaviors and characteristics of your remarketing audience segments
To identify loyal customers and expand reach to people who resemble your customers
To re-engage customers who have previously purchased from your business

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

The campaign needs a 22% improvement in order to be fully optimized.
The campaign’s budget needs to increase by 22% in order to be fully optimized.
The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
The campaign is being outperformed by 78% of similar businesses.

What’s a best practice when writing a headline for a Search Ad?

Including the names of competitors
Including at least one keyword in the headline
Highlighting the business hours
Providing the full URL in the headline

Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

Users often will often notice this first
Allows advertisers to provide details about their product or service
Takes users to a specific page of a website
Gives users an idea of where they’ll go if they click the ad
- Description (2)
- Display URL (4)
- Final URL (3)
- Headline (1)

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

Ad scheduling
Network settings
Location targeting
Shared budgets
Language targeting

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites
Judging ad popularity on social media
Comparing Brian’s sales with ad serving data
Key aspects of his campaigns, including statistics, settings, and industry trends

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance
Conversion rate
Bid amount
Ad dimensions
Ad landing page experience

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Choose what time of day your ads will appear.
Target specific devices exclusively.
Reach the right user with the right message at the right time.
Control the cost of each click.

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

A phone number where customers can contact him
Messaging that includes “Click Here!”
The physical address of his store
At least one of his keywords

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Phrase match
Broad-match modifier
Exact match
Broad match

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To judge the popularity of her website compared to others
To identify opportunities to improve campaign performance
To compare the efficacy of her ad text creative with that of other ads
To understand the network performance of her website

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

A video can present a summary of her products to people showing an interest in her business.
She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
Her business can show up on search results when businesses similar to hers are showing up.
Her business can catch the interest of people while they’re engaged with a mobile app.
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s a metric that scores the quality of traffic that clicks on your ads
It’s an estimate of the quality of your ads, keywords, and landing pages.
It’s a final score that’s based on every element of the structure of your account.
It’s feedback left by users who’ve clicked on your ad and browsed your website.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

A mention of prices, promotions, and exclusive offers
Encouraging potential customers to take action
More landing pages to visit
A variety of emoji to catch the attention of potential customers
Highlighting what makes his business unique

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

The score will decrease upon accepting the recommendation.
The score might increase or decrease depending on the recommendation.
The score will dynamically improve upon accepting recommendations.
The score isn’t affected by application of recommendations.

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

Affinity Audience
In-Market Audience
Detailed Demographics
Similar Audiences for Search

A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

Boats and ships
Boat adventure
Travel on a paddle ship
A green boat paddle
Rowboat paddling

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Attractive imagery
Relevant information
Information based on their moment
Product and service comparisons
News items related to their search

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign’s budget needs a 22% raise to be fully optimized.
22% of the revenue she allocates to her campaign is being used in the wrong areas.
The campaign score has 78% headroom to improve.
Her campaign is being outperformed by 78% of businesses like hers.

The campaign’s budget needs a 22% raise to be fully optimized.
22% of the revenue she allocates to her campaign is being used in the wrong areas.
The campaign score has 78% headroom to improve.
Her campaign is being outperformed by 78% of businesses like hers.

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

By showing his ad to people searching for related information about helmets.
By linking to Alex’s ad from related social-media groups.
By displaying Alex’s ad on a website that reviews motorcycle helmets.
By including his ad on similar motorcycle accessory store websites.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

- The campaign score has 60% headroom to improve.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- 40% of the revenue she allocates to her campaign is being used in the wrong areas.
OR
- The campaign could be improved by 60% if the listed recommendations are followed.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

Up to 15 characters in each
Unlimited number of characters in each
Up to 10 characters in each
Up to 10 characters in one and 5 in another, for a total of 15

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Sign in to the Google Ads account where you wish to make the text ad.
In the page menu on the left of the screen, select Ads & Extensions.
Choose the + button, and then select Text Ad from the available options.
Enter the headlines, URL, and description lines you wish to use.
Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Give potential customers the ability to contact a business via a text message
Highlight key information and unique selling points of a business
Allow users to navigate to specific pages directly from an ad
Provide potential customers with the ability to call a business directly from an ad

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Ad extensions
Manual control
Seller ratings
Machine learning

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $9,800 to generate 1,400 conversions and a CPA of $7
An investment of $8,400 to generate 1,400 conversions and a CPA of $6
An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

It will bring Bernadette’s website better page rank.
Ads from Bernadette’s campaign will appear in traditional media with related content.
Her business will have a competitive presence with similar businesses during searches.
Users will receive ads when physically near any of Bernadette’s storefronts.

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

Maximize conversions
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Target impression share

What’s a benefit of using Customer Match audience solutions?

Connecting with new prospective users whose interests align with your product
Using your first-party data to reconnect with previous customers
Collecting users who have interacted with your website via the Google Ads remarketing tag
Having the ability to develop and segment lists based on demographics

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?

Users will be able to see the company’s Search ads while browsing other websites.
The company’s Search ads will be eligible to appear on other channels, such as print ads.
The company’s website will load faster with the addition of Google Search ads.
Search ads for the company can appear when users are comparing different options from competitors.

What are two best practices for creating ads? (Choose two.)

Optimize the campaign’s ad rotation for clicks or conversion actions.
Implement one ad per ad group per keyword for a maximum of 100 ads.
Include three to five ads and at least three extensions in each ad group.
Separate each ad into an individual ad group in order to streamline reporting.

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

Target impression share
Maximize Clicks
Maximize Conversions
Target return on ad spend (tROAS)

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
Bob’s ad will appear if the search terms contain all three of the exact keywords.
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Bob’s ad will show on searches for television features similar to UltraView1000.
Bob’s ad will show on searches for UltraView1000 and additional words before and after.
Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Incorporating an image to make the ad more enticing.
Making the headline bold to potentially improve the eCTR.
Using colors in the message text to improve Quality Score.
Adding seasonal messaging during the holiday season.

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites
Key aspects of his accounts, including statistics, settings, and industry trends
Judging ad popularity on social media
Comparing Brian’s sales with ad serving data

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Watching an online video about South America.
Researching South American holiday destinations online.
Looking up passport rules for South America.
Browsing an adventure activities website.

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Watching a YouTube video on rose cultivation.
Searching for related gardening information.
Browsing Carrie’s store website.
Reading an e-mail from Carrie’s business.

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To judge the popularity of her website compared to others
To understand the network performance of her website
To find how close her campaign is from potential ideal results
To compare the efficacy of her ad text creative with that of other ads

That ads are shown in competitive positions
That only highly-relevant traffic is targeted
That ads do not risk double-serving
That no user overlaps between a similar list and its seed list

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means they receive a higher-quality score.
More ads in an ad group increases the chances of showing more than one ad per auction.
More ads in an ad group means lower bounce rates for landing pages.
More ads in an ad group means more options for success in an auction.

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Include three to five ads, and at least three extensions in each ad group.
Set a keyword bid of at least $10 for each active ad group.
Implement one ad per ad group keyword, to a maximum of 100 ads.
Choose a minimum 100 keywords of all match types to capture traffic.
Optimize the campaign’s ad rotation for clicks or conversion actions.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

More relevance
Less click-fraud
Greater flexibility
Longer funnels
Lower eCTR

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

has a larger font size
includes a current promotion
is listed after search results
includes at least two different colors
has a relevant headline

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Search, Display, Video, Print, and App
Social, Video, App, Audio, and Shopping Ads
Search, Display, Video, Shopping, and App
Search, Print, TV, Shopping, and App

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Goals and analytics.
Loading and site speed.
Content and formatting.
Length and extensions.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Options and tracking
Profit and privacy
Credits and context
Control and results

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over the number of specific actions their spend will return.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sales, consideration, and integrity
Growth, reach, and traffic
Relevance, control, and results
Influence, awareness, and promotion

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling
A recommended Campaign-level Target CPA (cost-per-acquisition)
A recommended average daily budget
A recommended Campaign-level Target ROAS (return-on-ad-spend)

What’s a benefit of using the sitelink extension?

Users can go directly to the website’s homepage.
Users can more easily call your business.
Users can download the app directly from your Search ad.
Users can more easily take a desired action by going directly to relevant pages.

Which recommendation is a best practice for effectively using Performance Planner?

Set bids and budgets by using last click conversions.
Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
Create account-level plans that combine all campaigns.
Divide campaigns with different marketing objectives into individual Performance Planner plans.

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

By comparing the company’s current sales to the company’s historic sales data
By comparing the company’s website to the websites of the company’s competitors
Based on campaign aspects such as campaign statistics, settings, and industry trends
By analyzing the popularity of the company’s ads on social media

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?

An increase in online sales through the store’s website
More customers learning about the store’s products on the website

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

The manager can serve on new, relevant queries.
The manager won’t need to use keywords when on the broad-match setting.
The manager can choose the exact searches to which their keywords will match.
The manager won’t have to think of all of the related “saucepan” keywords.

Match each Search Audience solution with the benefit that it can bring to your campaigns.

In-Market Audiences
Remarketing Lists for Search Ads
Detailed Demographics
Customer Match

Drive consideration among people who are actively researching the products or services you offer. (1)
Reach people who visited your website in the past. (2)
Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status. (3)
Upload your customer data into Google Ads and connect with these audiences. (4)

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

WidgetCo customer support
Refrigerator reviews WidgetCo
Smart refrigerator reviews
Energy-efficient fridge
WidgetCo refrigerator installation

How can ad extensions contribute to increasing user engagement?

With attractive images and videos.
Ad extensions include a “like” button to gauge if an ad is favorable.
Ad extensions include a “share” button.
By addressing a user’s intent, device, and location.

How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing
By teaching your employees the fundamentals of personal budgeting
By determining which of Google’s ads are most appropriate for your brand
By optimizing your ad budget for maximum growth

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
The customer journey has become more direct, so setting bids should be based on general user behavior.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
To identify the most profitable location targeting

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who has an interest in a topic
Someone who is in the mindset to buy
Someone who writes content about a topic
Someone who has a passion for a topic

In-Market audiences would be suited to reach which user?

Someone with a qualified interest in mountaineering
Someone looking to purchase a new car
Someone researching the safety features of baby prams
Someone excited about a new movie release

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

1. Time
2. Interest
3. Intent
4. Device
5. Location
- I love historical sites and San Francisco. (2)
- It is 10 a.m. (1)
- I am using my tablet. (4)
- I am sitting in a train station in London. (5)
- I need to book a boat ride. (3)

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords.
She can explicitly choose keywords to ignore.
Her ad will only show for “blue saucepans.”
She can easily select the color she wants to focus on.
She can choose the exact searches her keywords will match.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Target return on ad spend (tROAS)
Target impression share
Maximize clicks
Maximize conversions

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Her materials will display at the top in organic search results.
Her ads are likely to appear when a user is visiting a competitor’s website.
Her ads may appear when a user is likely to be interested in her product.
She can instantly have a social media presence with ads.

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Best all-inclusive vacation
All-inclusive family Paris vacation
All-inclusive vacation
All-inclusive Paris holiday

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Remove ad extensions.
Create a helpful, relevant landing page for the ad.
Reduce the number of words in the ad.
Control user signals and attributes.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

$2.51
$5
$4.50
$2.50

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Jimmy’s ads will appear at a lower rate when users search for the television brand.
Common misspellings and synonyms of his keywords will still allow his ads to be shown.
His ads won’t be shown to users searching for the uncarried brand.
Ads for Jimmy’s business will be shown to the widest possible audience.

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

Networks
Devices
Ad extensions
Ad scheduling

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week.
It will improve the the end of the day.
It will improve upon acceptance.
It will improve by the end of the month.

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Campaign type
Advertiser campaign count
Size of ad group
Ad relevance
Advertiser bid

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Increases the geographic distribution of her ad.
Extends her reach to additional sites.
Allows her to reach to all device types.
Enables her to partner with other similar businesses.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account.
The recommendations only apply to select keywords.
The recommendations provide general insight from Google.
The recommendations are created by higher-level account executives.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Her business will have a competitive presence with similar businesses during searches.
Her business will have a higher ranking in organic search results.
Ads for her business will appear across a variety of digital and traditional media.
Potential customers will be automatically directed to her business website.

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

His ad may appear when people research similar installation options.
His ads will be shown at random, thereby generating new cold leads.
His ads will be displayed on related industry websites.
His website will appear higher in organic ranking.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues
To review new keyword opportunities
To react to ever-changing external factors
To analyze demographic performance

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The headline component
The URL component
The banner component
The description component

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Search
Shopping
Video
Display

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Budget type
Web browser
Device type
Location
Budget

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, TV, Shopping, and App
Search, Display, Video, Shopping, and App
Search, Display, Video, App, and Access
Social, Display, Video, Shopping, and App

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Tagline, AMP, Characters
Headline, URL, Description
Beacon, Tag, Conversion
Headline, Descriptor, Image

Match each ad extension with the benefit it brings to a user’s ad experience.

1. Structured snippet extensions
2. Call extensions
3. Callout extensions
4. Sitelink extensions
- Allowing mobile users to directly call a business (2)
- Directing users to specific pages of a website (4)
- Highlighting value-adding attributes of the business, products, or services to users (3)
- Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

Match these Search Audience solutions with the benefits they can bring to your campaigns.

1. Remarketing Lists for Search Ads
2. Detailed Demographics
3. In-Market Audiences
4. Customer Match
- To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
- To upload your own data into Google Ads and reach custom segments across devices (4)
- To drive consideration among people who are actively researching the products or services you offer (3)
- To help reach people who have engaged with your website or YouTube channel in the past (1)

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

He hasn’t supplied a link for the ad.
He has too much information listed in his ad extensions.
Users may be misspelling his keywords.
His bid for the ad is too low.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action.
Upload the list to Google Ads.
Translate the list into an audience list and make it available for targeting.
Customize your creatives with special offers or incentives that are specific to this audience.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Video
Display
Shopping
Search
Discovery

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”

The school’s website will reach all device types.
The school will unlock additional geographic targeting for its ads.
The school will extend its reach to additional websites.
The school will be able to partner with similar businesses.

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

The ad will appear to more users by serving on new, relevant queries.
The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
The ad will appear to previous customers regardless of the search terms in order to expand reach.
The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.

What’s a best practice for effectively using Performance Planner?

Set bids and budgets by using last-click conversions.
Use Performance Planner on an annual basis.
Check your plan regularly close to the run date.
Create account-level plans that combine all campaigns.

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

Customers who have purchased at the retailer’s outlet location
Customers who are members of the company’s loyalty program
Customers who participated in the brand’s most recent holiday sale
Lapsed customers who haven’t purchased from the brand in the previous year

Which two ad extension types can also be served as automated ad extensions? (Choose two.)

Promotion extension
Location extension
Callout extension
Sitelink extension

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

Target return on ad spend (tROAS)
Maximize clicks
Target impression share
Target cost-per-acquisition (tCPA)

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)

Mailing address
Email address
Employment status
Age

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

By determining minimum and maximum bid values by the daily budget
By setting the appropriate bid for each auction
By setting manual bids for specific times of day
By providing manual control of each bid

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Encourage customers to purchase electric cars.
Have more people view his website.
Promote videos that speak to the business mission.
Increase e-mail list sign-ups from potential customers.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Target impression share
Enhanced cost-per-click (eCPC)
Maximize clicks
Target return on ad spend (tROAS)

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Maximize conversions
Target impression share
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

More followers on the store’s social media presence.
Getting more customers to learn about his products.
More online sales through Reggie’s online store.
E-mail sign-ups from people interested in a healthy lifestyle.

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Match the bid to an industry benchmark.
Improve the ad’s quality score.
Decrease the number of ad groups.
Increase the number of ad groups.

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

Including keywords in his ad text
Decreasing the bid for the ad
Improving the speed of his website
Cloning the ad multiple times

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

The user interface for Dynamic Search Ads excludes all manual controls.
Dynamic Search Ads require no initial user configuration.
Destination URLs are automatically kept up-to-date.
Dynamic Search Ads don’t have to undergo the bidding process.
Machine learning helps automatically find new keywords.

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Use no more than two extensions per campaign or ad group.
Use at least five extensions and add only to ad groups.
Use ad extensions only when advertising the service industry.
Use at least three extensions in each campaign or ad group.

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

Car
Travel
Road
Bicycle
Automobile

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product.
By dynamically using negative keywords, based on a user’s website content.
By attracting users with creative assets.
By providing users with relevant information up-front

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
The higher expected click-through rate will lead to a higher Ad Rank.
The ad will lead to a higher cost-per-click for the advertiser.
The advertiser will receive more bids in the auction.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Maximize clicks
Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Easily prioritize across the different optimization opportunities
Receive tailor-made auction insights
Receive information on general trends
Receive daily updates on average position

Apply recommendations across multiple layers of his advertising strategy
Receive information on general trends
Make use of the expanded daily update frequency
Stay focused on certain keywords

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

By choosing “leads” as the campaign goal.
By creating a new ad group for the sale.
By adding coupon alerts to people nearby the store.
By targeting specific device operating systems.
By setting campaign start/end dates.

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Learning granular insights regarding her search network performance
Receiving automatically-generated keyword and ad content suggestions
Delivering a customized message to the right user at the correct bid
Getting suggestions on the best automated bid strategies for her campaigns

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign is performing better than 75% of all search campaigns.
The campaign score has 75% headroom to improve.
The campaign is performing 25% under budget.
The campaign could improve up to 25% by following the listed recommendations.

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

Displayed ads are relevant to a potential customer’s Google search.
Potential customers can search the ads for specific products.
Ads appear intermixed with organic search results.
Ads send follow-up information to the potential customer.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Display
Search
Shopping
Video

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning.
Machine learning will choose an ad schedule for campaigns without her input.
Machine learning will choose the keywords used to serve her ads to users.
Machine learning helps her set the appropriate bid for each and every auction.

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

Lower bid rates can be utilized, based on inventory levels.
Keyword lists can be automatically created based on website offerings.
The inventory update dates can be manually set.
Additional web crawlers can be employed to review her inventory.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions
Keywords
Bids
Ads
Budgets

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

A linked Google Analytics account
Conversion tracking
Customer relationship management data
A Google remarketing tag

What ad extension is only available as a full automated ad extension?

Message extension
App extension
Price extension
Seller ratings extension

Which three universal extensions should marketers use to enhance their ads?

Sitelinks, call extensions, callout extensions
Sitelinks, structured snippets, callout extensions
Sitelinks, price extensions, app extensions
Sitelinks, call extensions, location extensions

What’s a best practice when writing a description for a Search Ad?

Including a customer quote
Highlighting the business hours
Including a call to action
Comparing the business to competitors

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?

The skater would search for “best skateboards.”
The skater would scan the search results.
The skater would click on a Google Search ad.
The skater would browse different skateboards on the website they navigate to.
The skater would make a purchase on the website they navigate to.

Which ad extension is available only as a full automated ad extension?

Message extension
Price extension
App extension
Seller ratings extension

Why is creating three or more Search Ads per ad group a best practice?

Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
Having more ads in an ad group means lower bounce rates for landing pages.
Having more ads in an ad group means the ads will receive a higher-quality score.
Having more ads in an ad group increases the chances of showing more than one ad per auction.

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.)

Leverage of machine learning for forecasting
Integration with other budgeting software
Assistance identifying funds from other external budgets to allocate to marketing
Billions of weekly Google searches powering forecasting

A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?

“All-inclusive family vacation”
“All-inclusive vacation”
“Best all-inclusive vacation”
“All-inclusive Paris holiday”

What are two main benefits of using Search Audience solutions? (Choose two.)

Making the right bids when certain groups of people are searching for your product or services
Identifying the most effective ad schedules to get the best results from your budget
Reaching different audience segments with unique messaging that is highly relevant to them
Reviewing missed opportunities with regards to ad extensions and ad variations
Getting detailed insights into which bid strategies can work best for your search network campaigns

What are two ways Dynamic Search Ads brings value to an advertising campaign?

It allows for greater control over keywords.
It promotes advertising on social media platforms.
It creates new ads automatically.
It finds traffic an advertiser might miss.
It reduces the needed advertising budget.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Distribution
Validation
Simulation
Instrumentation
Differentiation

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google Ads features should be enabled to get the best performance from your campaigns
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)
Applying bid adjustments to specific locations
Including or excluding “Google search partners”
Using “Target impression share” as an automated bid strategy

What content could be used for a structured snippet extension?

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What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services.
Extend ads with a phone number, allowing mobile users to directly call your business.
Gives you the option of driving traffic to your website or to the app store from a single text ad.
Direct users to specific pages of your website.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Reach people based on specific demographics such as marital and education status
Reach people who have been identified as being in the mindset to buy
Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
Find new customers that share the behaviors and characteristics of your marketing audience segments

What does Performance Planner automatically do?

Uses machine learning to target new demographics
Sets your ad budget for maximum growth
Forecasts how your current campaigns will perform in the future
Recommends the perfect ad structure for your budget

What is a main benefit of using Search Audience solutions?

They can help send the right message to the right customer with the right bid.
They automatically generate new keyword and ad content suggestions.
They get detailed analytical insights about search network performance.
They identify ad extension opportunities to improve average click-through rates.

What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Set a specific target CPA (cost-per-acquisition)

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing
Google Ads are updated automatically
Click-through rate averages require planning
Auctions fluctuate all the time

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario
By providing a discount on all ads after purchasing a license

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

10,000 users
1,000 users
500 users
100 users

What Search Network text ad component provides up to three fields of 30 characters each?

The headline component
The website URL component
The conversion component
The description component

What two ad extension types can also be served as automated ad extensions? (Choose two.)

Location extension
Promotion extension
Call extension
Sitelink extension
Callout extension

What’s a key objective in delivering ad extensions?

Providing the right users with the right information at the right moment.
Opening up additional ad space to extend character limits.
Making ads more appealing with the use of image and video assets.
Giving users control over the types of ads that they see.

What’s an accurate description of callout extensions?

Extends ads with a phone number, allowing mobile users to directly call a business.
A mobile-only format that enables users to contact a business via text messages.
Additional links that direct users to specific pages of a website.
Short, specific snippets of text that highlight value-adding attributes.

What’s an example of an effective callout extension?

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What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

What’s the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you’re offering, before they visit your website.
Lets you show your business address, phone number, and a map marker alongside your ad text.
Allows potential customers to navigate to specific pages of your website directly from the ad.
Lets you quickly display information about your promotions without having to update every ad.

When are automated extensions, such as Seller Ratings, shown?

When an account is white-listed for them.
When Google predicts they’ll improve ad performance.
When an automated extension campaign is created.
When an advertiser manually opts in to receive them.

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

The landing page
The site tag
The analytics
The description

When creating an ad, how does Greg know what it will look like to his potential customers?

Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

Reached the checkout page but did not complete the purchase.
Added an item to the shopping basket but then abandoned it.
Visited the website in the past 7 days but did not convert.
Visited the website in the past 28 days but did not convert.

When should you use Remarketing Lists for Search Ads?

To identify loyal customers and expand the reach to those that resemble your customers
To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
To reach people, based on advanced demographic criteria
To reach people who have already engaged with your website in the past

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

URL filtering
Categories
Landing pages
Page feeds

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term.
The search terms must be unique to a company.
The keywords must be unique to only one campaign.
The keywords must be listed in all ad groups for a company.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

In-Market Audiences
Affinity Audiences
Customer Match
Similar Audiences for Search

Which statement is true about serving relevant ad extensions?

They prevent all irrelevant traffic from clicking on your ads.
They encourage users to make more informed decisions and take action.
They provide advertisers with additional insights within the search term report.
They generate new creative suggestions for both keywords and ads.

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Employment status
Highest level of education
Age
E-mail address
Mailing address

Which user type would the Google Ads system closely match as an Affinity audience?

A student who is looking for loan advice
A parent who is caring for their toddler
An individual who is interested in purchasing a car
Someone who has demonstrated a qualified interest in movies

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

If you don’t bid efficiently, you could miss valuable conversions.
The customer journey has become more complex and therefore bids should be based on general user behavior.
The appropriate bid can often be a static target that’s challenging to reach.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming “Limited by Budget”

Why should your business use Performance Planner?

It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It makes recommendations that are validated using machine learning.
It helps businesses determine a go-to-market strategy.

With Dynamic Search Ads, what does the advertiser provide?

A list of search terms
A list of web pages
Aheadline
Amachine-learning algorithm

Messages
YouTube
Google Drive
Gmail

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has heard of his company’s business but never visited the company’s website
Someone who has added items to a shopping basket on his company’s website but then abandoned it
Someone who has seen his company’s ads but never clicked on them
Someone who has visited numerous similar websites

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

Landing pages from standard ad groups
Page feeds
URL filtering
Categories from dynamic search engines

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Manual control
Machine learning
Bidding suggestions
Sitelink extensions
Auction-time bidding

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, your ads will show on every available search engine.
With Google Ads, you can choose a maximum amount to spend per month.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords.
Highlighting product uniqueness.
Focusing on connecting to a wider audience.
Improving the navigation of the landing page.

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

Changing the ad’s call-to-action statement.
Posting transparency statements on the website.
Selecting only relevant languages in campaign setup.
Selecting distinct geographic areas.
Rewriting the landing page for clarity.

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Removing an extension from the ad.
Improving the navigability of the landing page.
Increasing the bid amount of the ad.
Determining the location of users.

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Delivery times
Device types
Keyword list
Country targets
Default bid amount

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your ads will be placed on all search engines.
With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
You can set your own budget and can change it at any time.
Machine models automatically determine your advertising budget.

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Industry data
Account executives
User generated scenarios
Company sales figures
Campaign settings

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

The URL displaying your website address.
The promotion behind your advertisement.
The phone number of your business.
The location of your business.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Creating ads that pertain to the keywords.
Raising the bid amount.
Creating ads likely to get clicks.
Having a clear and simple landing page.

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Search Ads can include videos of relevant products.
Search Ads can appear on relevant searches by potential customers.
Search Ads can appear within organic search results.
Search Ads can automatically send follow-up information to potential customers.

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

Customer match
Broad
Exact
Phrase

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Display
Discovery
Video
Local

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Increasing the trustworthiness of the website.
Modifying the ad’s landing page to load faster.
Changing the call-to-action message of the ad.
Reducing the bid rate on the ad.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Google Ads guarantees phone calls to your business.
Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads gives you control over your budget.
Google Ads offers separate auctions for low budgets.

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Removing Similar Audiences from Remarketing campaigns
Use Similar Audiences to re-connect with past visitors to your site
Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
Use Similar Audiences to find new visitors for your site

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Adding more specifics to the ad.
Tweaking the speed of your website.
Decreasing the bid for the ad.
Cloning the ad multiple times.

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

Feature a relevant headline.
Include a current promotion.
Increase the font size.
List the ad at the bottom of the search results.

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

Email, Mailing Address, Phone Number
Social media profile, Email, Mailing Address
IP Address, Social media profile, Phone Number
IP Address, Work Address, Phone Number

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Options and tracking
Profit and privacy
Credits and context
Control and results

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who has an interest in a topic
Someone who is in the mindset to buy
Someone who writes content about a topic
Someone who has a passion for a topic

The recommendations are tailored to the specific account.
The recommendations only apply to select keywords.
The recommendations provide general insight from Google.
The recommendations are created by higher-level account executives.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues
To review new keyword opportunities
To react to ever-changing external factors
To analyze demographic performance

Tagline, AMP, Characters
Headline, URL, Description
Beacon, Tag, Conversion
Headline, Descriptor, Image

More followers on the store’s social media presence.
Getting more customers to learn about his products.
More online sales through Reggie’s online store.
E-mail sign-ups from people interested in a healthy lifestyle.

Match the bid to an industry benchmark.
Improve the ad’s quality score.
Decrease the number of ad groups.
Increase the number of ad groups.

Up to 15 headlines
Up to 50 headlines
Up to 25 headlines
Up to 5 headlines

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Industry data
Campaign settings
User generated scenarios
Company sales figures
Account executives

Industry data
Account executives
User generated scenarios
Company sales figures
Account settings

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?

Sets manual bids for specific times of the day
Sets the appropriate bid for each and every auction
Saves time and marketing resources
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent

Which ad extensions can serve automatically?

Message, callout, and structured snippets
Promotion, callout, and sitelink extensions
Sitelink, callout, and structured snippets
Sitelink, location, and call extensions

Match the marketing goal to the correct ad extension.

You’re focused on driving phone calls to your business
You operate many retail stores and want potential customers to see the distance from their location to your stores
You’re interested in directing people to speciﬁc pages on your website
You want to describe the features of a speciﬁc product your business oﬀers before customers click on the ad

Sitelink extension (3)
Structured snippets (4)
Call extension (1)
Location extension (2)

Which two people might see an ad with the keyword +black +shirt (set as broad match modiﬁer)?

Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Someone searching for the term shirt
Someone searching for the term shirt brown

What is the key value proposition of Google Search campaigns?

Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
Inﬂuence organic results
Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
Show your ads when a customer is searching for your product or service

Arrange the items below in order of hierarchy, beginning with the top level.

Account
Campaign
Ad group
Ad

Which are the three required parts of a text ad?

Description, path ﬁelds, and headline
Description, path ﬁelds, and URL
Headline, description, and path ﬁelds
Headline, description, and URL

How many ads should be implemented per ad group?

One or two
Only one
Three to ﬁve
Two to three

How does Google Ads generate responsive search ads?

Google Ads creates them based on existing ad copy, landing pages, and extensions
Google Ads creates them based on existing high performing ad copy
Google Ads mixes and matches headlines and description lines that have been provided
Google Ads mixes and matches headlines and URLs that have been provided

Which of the following factors wouldn’t change an account’s optimization score?

Changes in auction dynamics
Changes in tracked conversions
Renaming campaigns
Shifts in spend mix

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True
False

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can ﬁnd. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to ﬁnish. Which attributes describe a good landing page experience?

Easy to navigate
High amount of user traﬃc
Relevant and original content
Transparency about your business

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

True
False

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Headline length
Keywords
Networks
All of the above

If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?

Customer Match allows you to reach people who have been to your website
Customer Match allows you to reach people who haven’t been to your website yet
Customer Match relies on your own data instead of a remarketing tag
It wouldn’t be a good ﬁt. You have to tag your website to use Customer Match

Why do search ad extensions matter?

The cost-per-click on ad extensions is lower than on a search ad headline
They guarantee higher engagement for advertisers
They increase ad quality and drive lower conversion costs
They increase engagement and inﬂuence ad quality

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

True
False

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Headline length
Keywords
Networks
All of the above

If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?

Customer Match allows you to reach people who have been to your website
Customer Match allows you to reach people who haven’t been to your website yet
Customer Match relies on your own data instead of a remarketing tag
It wouldn’t be a good ﬁt. You have to tag your website to use Customer Match

Why do search ad extensions matter?

The cost-per-click on ad extensions is lower than on a search ad headline
They guarantee higher engagement for advertisers
They increase ad quality and drive lower conversion costs
They increase engagement and inﬂuence ad quality

What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

You’ll be opting into Smart Bidding automatically.
You’re regularly implementing best practices to your Google Ads accounts.
You’ll see improved campaign performance
You’ll be automatically implementing responsive search ads.
You can opt in without increasing your budget

Which three signals does broad match use to match Search ads with queries? Select 3 Correct Responses

Language
Geographic
Device
Interests
Smart Bidding

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach.
The customer journey has become more complex and therefore bids should be based on general user behavior.
If you don’t bid efficiently, you could miss valuable conversions.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Which searches can an ad show for broad match keyword “car window repair?” Select 2 Correct Responses

cars for sale
automobile glass replacement
second-hand cars for sale
replace car window

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Exact match
Keyword targeting
Broad match
Phrase match

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Responsive search ads provide greater flexibility.
Responsive search ads provide lower eCTR.
Responsive search ads provide longer funnels.
Responsive search ads provide more relevance.
Responsive search ads provide less click fraud.

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

Broad match
Enhanced conversions
Global site-wide tagging
Consent mode
Smart Bidding

How can Smart Bidding with broad match help marketers?

It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.
It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form.

What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Sales
Leads
Product and brand consideration

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Expanded text ads can help achieve this goal.
Responsive search ads can help achieve this goal.
Dynamic Search Ads can help achieve this goal.
Performance Max can help achieve this goal.

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

Performance Planner can integrate with additional budgeting software like QuickBooks.
Performance Planner forecasting is driven by billions of Google searches conducted every week.
Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
Performance Planner relies on machine learning for forecasting purposes.

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The ad will lead to a higher cost-per-click for the advertiser.
The higher expected click-through rate will lead to a higher Ad Rank.
The advertiser will receive more bids in the auction.
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms contain all three of the exact keywords.
Their ad is going to appear if the search terms are related to the keyword.
Their ad is going to appear if the search terms have the same meaning as the keyword.
Their ad is going to appear in the search terms include the meaning of the keyword.

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Trusted, third-party tools are used to analyze and optimize campaigns.
Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
The recommendations all show how they affect optimization score as a percentage.
Comparable campaigns’ settings are cross-referenced with higher optimization scores.

What’s one way Google AI helps marketers connect with potential customers?

Google AI understands nuance in human language and connects marketers with people searching for what they offer.
Google AI defines business goals for marketers based on their offline conversion data.
Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

Assets provide product and service comparisons.
Assets provide information that’s relevant.
Assets provide attractive imagery.
Assets provide information based on their moment.

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

Expanded text ads can help marketers drive incremental reach.
Dynamic Search Ads can help marketers drive incremental reach.
Performance Max can help marketers drive incremental reach.
Responsive search ads can help marketers drive incremental reach.

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bid strategy report
Auction analysis
Performance strategy planner
Bidding keyword report

You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

Sets the appropriate bid for each and every auction
Saves time and marketing resources
Sets manual bids for specific times of the day
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Use responsive search ads
Use contextual signals
Use cross-device reporting
Monitor Quality Score.
Be mindful of negative keyword targeting.

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Bidding strategy affects ad quality at auction time.
Expected clickthrough rate affects ad quality at auction time.
Ad Rank affects ad quality at auction time.
Ad relevance affects ad quality at auction time.
Ad landing page experience affects ad quality at auction time.

Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Manual CPC
Maximize conversion value
Maximize conversion value with target ROAS
Target impression share

What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

Review and apply individual recommendations within each of the categories.
Review recommendations and make adjustments under campaign settings.
Review and apply individual recommendations in your Keyword report.
Opt in to apply certain recommendations automatically.
Use “Apply all” to implement every recommendation with one click.

What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

They help advertisers reach the right user, at the right price, with relevant ads.
They remove the need for marketers to optimize Search campaigns.
They automatically generate headlines based on advertisers’ websites.
They help save time so marketers can reinvest in their most important priorities.

How many responsive search ads does Google Ads permit?

Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

Determines which campaigns to prioritize for improvements.
Documents campaign budget for marketing teams.
Speeds up implementation for enhancements to campaigns.
Uses Google AI to plan campaigns without the need for input.

Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

Dynamic sitelinks can also be served as account-level automated assets.
Call assets can also be served as account-level automated assets.
Dynamic callouts can also be served as account-level automated assets.
Promotional callouts can also be served as account-level automated assets.

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
With Google AI, marketers no longer need to invest in high-quality image assets.

How should marketers use AI-powered Search ads to accomplish their business goals?

Use exact match keywords to help AI-powered Search reach specific audiences.
Reduce and reinvest paid search budgets in high-quality image assets.
Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Rely on manual bidding for queries marketers anticipate delivering the most value.

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

Reviewing and applying individual recommendations within each of the categories
Opting in to apply particular recommendations automatically
Reviewing and applying individual recommendations in your Keyword report
Using “Apply all” to implement every recommendation with one click
Reviewing recommendations and making adjustments under campaign settings

Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses

Relevant information
Attractive imagery
Product and service comparisons
Information based on their moment

Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

Dynamic callouts can be served in this way.
Promotional callouts can be served in this way.
Call assets can be served in this way.
Dynamic sitelinks can be served in this way.

Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct Responses

You’ll see better campaign performance
You’ll be implementing best practices routinely to your Google Ads accounts.
You’ll be implementing responsive search ads automatically
You’ll be able to opt in without a budget increase
You’ll be automatically opting into Smart Bidding.

Which searches can an ad show for broad match keyword “home furnace repair?” Select 2 Correct Responses

homes for sale
replace home furnace
house furnace replacement
new homes for sale

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses

They are able to save time and reinvest in the priorities they value most.
They reach the right user at the right price with ads that are relevant.
They automatically create headlines based on content on their organization’s web site.
They no longer need to optimize their Search campaigns.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

It’s better because the correct bid can often be a hard-to-reach static target.
It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
It’s better because the failure to bid efficiently cane make you miss valuable conversions.

In which way can marketers predict the impact of applying recommendations on their optimization score?

Google AI is used to forecast how conversions will be increased as a result of recommendations.
Trusted, third-party tools are leveraged to analyze and optimize campaigns.
Every recommendation shows how it affects optimization score as a percentage.
The settings of comparable campaigns are cross-referenced with higher optimization scores.

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.

Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Loading and site speed.
Goals and analytics.
Length and extensions.
Content and formatting.

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Product and brand consideration
Leads
Website traffic
Brand awareness and reach

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

By documenting campaign budget for marketing teams
By speeding up implementation for enhancements to campaigns
By using Google AI to plan campaigns without the need for input
By determining which campaigns to prioritize for improvements

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Ad Rank determines this. It’s based on a variety of factors to show useful ads.
Ad quality determines this. It’s based on ad and website relevance.
Bids determines this. It’s based on how much marketers will pay for a click.
Asset impact determines this. It’s based on sitelinks and image assets.

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

What does value-based bidding do?

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.

What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Target impression share
Maximize conversion value with target ROAS
Maximize conversion value
Manual CPC

Where can you find your bid status, performance trend over time, and conversion delay reporting?

You can find it in the bid strategy report.
You can find it in the bidding keyword report.
You can find it in the auction analysis.
You can find it in the performance strategy planner.

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

Using responsive search ads
Using cross-device reporting
Monitoring Quality Score
Being mindful of negative keyword targeting
Using contextual signals

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”

How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword.
Their ad will appear if the search terms include the meaning of the keyword.
Their ad will appear if the search terms are related to the keyword.
Their ad will appear if the search terms contain all three of the exact keywords.

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

More relevance will help you test those combinations.
Greater flexibility will help you test those combinations.
Longer funnels will help you test those combinations.
Lower eCTR will help you test those combinations.
Less click fraud will help you test those combinations.

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

Enhanced conversions
Smart Bidding
Broad match
Global site-wide tagging
Consent mode

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Bids does this and it’s determined by how much marketers will pay for a click.
Asset impact does this, and it’s based on sitelinks and image assets.
Ad Rank does this, and it’s based on a variety of factors to show useful ads.
Ad quality does this, and it’s based on ad and website relevance.

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Website traffic
Leads
Product and brand consideration

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

Automatically creating headlines in response to content on advertisers’ websites
Removing the need for marketers to optimize Search campaigns
Reaching the right user at the right price with relevant ads
Time savings that allow you to reinvest in your most important marketing priorities

How can marketers predict the impact of applying recommendations on their optimization score?

Each recommendation shows its impact on the optimization score as a percentage.
Use Google AI to forecast the increase in conversions as a result of recommendations.
Leverage trusted, third-party tools to analyze and optimize their campaigns.
Cross reference the settings of comparable campaigns with higher optimization scores.

Assets help give users which two things they want to get out of their search queries?

They provide relevant information.
They provide product and service comparisons.
They provide attractive imagery.
They provide information based on their moment.

How many responsive search ads does Google Ads allow?

Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value
Target impression share
Manual CPC
Maximize conversion value with target ROAS

Where is the bid status, performance trend over time, and conversion delay reporting found?

In the bidding keyword report
In the performance strategy planner
In the bid strategy report
In the auction analysis

What’s a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match
Using exact match
Using broad match
Using keyword targeting

How can Google AI help marketers reach potential customers?

By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
By defining business goals for marketers based on their offline conversion data
By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Use of contextual signals
Use cross-device reporting
Paying attention to negative keyword targeting
Monitoring of Quality Score
Use of responsive search ads

Which three factors impact a Search ad’s auction-time ad quality?

Bidding strategy
Ad relevance
Ad Rank
Expected clickthrough rate
Ad landing page experience

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Because not bidding efficiently can make you miss valuable conversions
Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Because the customer journey has become more complex and bids should therefore be based on general user behavior.
Because the right bid can often be a hard-to-reach static target

What are three efficient ways that marketers can apply recommendations that impact optimization score?

By reviewing recommendations and adjusting campaign settings accordingly
By using “Apply all” to implement all recommendations with one click
By reviewing and applying individual recommendations within each category
By opting in to apply specific recommendations automatically
By reviewing and applying individual recommendations in your Keyword report

Which two asset types can also be served as account-level automated assets?

Dynamic callouts
Promotional callouts
Call asset
Dynamic sitelinks

In which two ways does optimization score help marketers succeed?

It uses Google AI to plan campaigns without any need for input.
It determines which campaigns should be prioritized for improvements.
It documents campaign budget for marketing teams.
It speeds up the implementation for enhancements to campaigns.

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

If the search terms are related to the keyword, their ad will appear.
If the search terms have the same meaning as the keyword, their ad will appear.
If the search terms contain all three of the exact keywords, their ad will appear.
If the search terms include the keyword’s meaning, their ad will appear.

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.

Which searches can an ad show for broad match keyword “bike tire repair”?

replace bike tire
bikes for sale
bicycle tube replacement
second-hand bikes for sale

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
Performance Planner leverages machine learning for forecasting.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
Using the Keyword Planner to find new keywords relevant to your target audience and business.
Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

Using a combination of broad match, Smart Bidding, and Responsive Search Ads
Reducing and reinvesting paid-search budgets in high-quality image assets
Using exact match keywords to help AI-powered Search reach particular audiences
Relying on manual bidding for queries that marketers predict will deliver the highest value

What are three benefits of opting-in to apply recommendations automatically?

Your implementation of responsive search ads will be automatic.
You can opt in without having to add more budget.
Your opting into Smart Bidding will happen automatically.
You’ll be adding best practices to your Google Ads accounts routinely.
Your campaign performance will improve.

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

By setting manual bids for specific times of the day
By setting minimum and maximum bid values according to the daily budget
By saving time and marketing resources
By integrating a large variety of signals to evaluate user intent
By setting the appropriate bid for each and every auction.

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Language
Smart Bidding
Interests
Geographic
Device

Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.

By using exact match keywords as a means of helping AI-powered Search reach particular audiences
By relying on manual bidding for queries that marketers believe will drive the most value
By utilizing broad match, Smart Bidding, and Responsive Search Ads together
By lowering paid-search budgets and reinvesting in high-quality image assets

Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Enables her to partner with other similar businesses.
Allows her to reach to all device types.
Increases the geographic distribution of her ad.
Extends her reach to additional sites.

Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.

A way to identify operational budget to reallocate to marketing
Its integration with other budgeting software, such as QuickBooks
Its forecasting that is driven by billions of weekly Google searches
Its reliance on machine learning for forecasting purposes

What is Google Ads Search Certification?

Google Ads Search Certification is a professional accreditation program offered by Google that tests an individual’s proficiency in creating, managing and optimizing Google Ads search campaigns. The certification validates the knowledge and skills required to effectively promote a business or product through Google Ads. To receive the certification, individuals must pass a series of exams covering various aspects of search advertising, including keyword planning, ad creation, and campaign management.

Google Ads Search Certification: Why you need it?

Having a Google Ads Search Certification demonstrates a high level of competence in search advertising and helps individuals stand out as a qualified professional in the field. The certification can also provide benefits to businesses by ensuring that their search campaigns are being managed by experts who understand best practices and can deliver optimal results. Additionally, a Google Ads Search Certification is a valuable investment for individuals looking to enhance their digital marketing skills and advance their careers in the industry.

How to get Google Google Ads Search Certificate?

Getting a Google Ads Search Certification involves passing the Google Ads Search Certification exam. To prepare for the exam, individuals can study the Google Ads Search certification study guide and take online courses and tutorials. It’s recommended to have practical experience in creating and managing Google Ads search campaigns, as well as a good understanding of online advertising and the search advertising landscape.

The Google Ads Search Certification exam is an online, multiple-choice test that takes approximately 120 minutes to complete. Individuals must score 80% or higher to pass the exam and receive the certification. The certification is valid for one year, after which individuals must retake the exam to maintain their certification. By regularly taking the Google Ads Search Certification exam and staying up-to-date with industry trends and best practices, individuals can demonstrate their expertise and continue to provide high-quality search advertising services to their clients or employer.

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